SEO Website Tips – Does your site measure up?
1. Install Google Analytics & Set Up
Google Webmaster Tools
Two Google services are free, are highly recommended, and will provide priceless insight and data that can grow and improve your organic search visibility. They are Google Analytics and Google Webmaster Tools. Google Analytics gives you data about your website visitors that can help you identify the pages of your website that are the most engaging and what your most valuable (and profitable) referral sources are. Google Webmaster Tools is an important tool for marketing and content departments and will generate an array of data to help you create a complete SEO campaign. Even if you’re already using Google Analytics you also need Webmaster Tools. Analytics looks at who’s already coming to your site and what they’re reading. Webmaster Tools lets you see your site as Google does, pointing out problems with the crawl, code, or links. The difference is that Analytics allows you to gather data on your audience while Webmaster Tools helps you form strategic campaigns to attract new audience prospects. Webmaster Tools can give you information such as keyword ranking data, traffic trends based on content, keyword insights, and even Google Authorship statistics. The data is easy to download so you can manipulate it to analyze trends and find opportunities.
2. Check Your Website Performance
If your website loads slowly it has a negative impact on your SEO and also provides your visitors with a horrible user experience. If someone lands on your website and the pages load slowly, they will leave right away and probably never return. Users demand fast website speed so make sure yours is optimized to load quickly. You could have a lot of organic search visibility and attract a lot of traffic, but if your site loads slowly the traffic will not stick around. There are two very good tests you can run online right now to test your website speed. Google PageSpeed Insights and GTmetrix will return a score and also suggest improvements for your website performance.